Your strategic marketing partner.
Achieve sustainable growth with these proven marketing strategies, practical marketing plans and expert support for your team.
Drive your sustainable growth, with this road-tested strategic marketing framework
1. Strategy and planning
Get a structured, results-driven marketing strategy that:
- has board-room credibility
- provides clear direction and support for immediate goals and longer-term ambitions
- includes detailed insights based on your organisation’s context and current situation, target buyers and objectives.
- feeds into the technical setup phase
2. Technical setup
Delivers a tactical delivery plan based on in-depth technical insights.
It can include:
- detailed objective setting
- gaining stakeholder buy-in
- baseline performance audits
- setting up tools, processes, channels and platforms
- content planning
- training and hiring team members, appointing consultants and agencies
3. Delivering results
Ensure your marketing strategy is delivered with precision and impact through:
- a clear, actionable roadmap to guide implementation
- ongoing performance monitoring to keep everything on track
- adapting tactics to respond to challenges and seize opportunities
- coaching and supporting your team to deliver confidently and effectively.
Case study
Groundwork, a federation of trusts operating across England and Wales, asked me to help build a national marketing strategy and a plan for their Green Doctor service.
Green Doctor provides energy-saving advice and practical help for Housing Associations and Local Authorities. Many of Groundwork’s local trusts deliver Green Doctor but its national footprint was in its infancy.
The strategy was to target managers in Groundwork’s existing network of housing associations and local authorities, inviting them to attend lunchtime thought-leadership webinars. There were two parts to the setup phase:
- Retiring Green Doctor content from 15-20 local trust websites and creating a new national Green Doctor area on Groundwork’s national website. This required diplomacy and internal communication, and took some months to complete.
- Planning the webinar series. This includes inviting Groundwork’s Green Doctor experts to speak, setting up and creating content for paid and organic social media ads and email marketing content
The pilot delivered 25 high-quality new enquiries over an 8-month period.
"I can’t recommend Ned highly enough and have thoroughly enjoyed working with him. He’s guided us through a complex marketing strategy and plan, providing sound advice and working diligently to ensure Groundwork secures the best possible outcome."
Garry Campbell, Head of Policy & Communications, Groundwork UK
"Ned's strategic marketing expertise was instrumental in helping us expand Impact Pumps' pay-as-you-go SolarPlex system to a wider audience.
His strategic insights and hands-on support strengthened our marketing approach and helped generate impressive early results."
Mark Bryant, Chief Executive Officer, Impact Pumps
"Ned’s support has been crucial to our successful journey as a relatively new business over the past few years – alongside providing additional capacity; extensive skills and knowledge in areas such as marketing and communications, he also brings emotional intelligence and a shared set of values to the table – things which are equally important to us."
Mike Ormerod, Head of Central Services, BDSIP Ltd.
"Ned's brought some great strategic thinking to our digital marketing work, helping us to pinpoint where we might have most impact and designing the tools and resources we need to get ourselves noticed."
Graham Duxbury, Chief Executive Officer, Groundwork UK
Ned helped us to accurately shape our website brief, take it to market, and managed the process to successful conclusion. His ability to do this so effectively is underpinned by his style which is authoritative, highly collaborative, and outcome orientated.
Ben Spinks, Chief Executive Officer, BDSIP
"Brilliant presentation, Ned. It was the most informative and advanced ‘learning in a nutshell' webinar I’ve attended since completing my law and business studies eight years ago."
Waltraud (Val) Pospischil, Vice Chair, Arkbound Foundation
"A really excellent review of what is needed to develop and deliver a successful marketing strategy."
David Waller, Board Member, Pump Aid
"Ned provided us with the opportunity to think outside of our day jobs - bringing together people from across different businesses within our network.
He helped us to create a business strategy which really challenges us to consider how we're going to grow our programme, setting aspirational growth targets and how to get past the barriers preventing us currently.
I'd highly recommend working with Ned - he's been a positive force for change in our organisation."
Emily Thompson, Fuel Poverty & Climate Change Director, Groundwork in the North