Client interviews
I asked some of my grass-roots social enterprise clients about our work together. When I asked what they’d found most valuable, buyer personas came out top. Here are some some short clips:
#GrowthForGood
Celia Cornforth, Bicester Green
“It was brilliant to revisit our personas – they might evolve, but they’ll stay with everything we do.”
Check out Bicester Green.
Jo Lees, CEO, STAA
“It’s all about being clear who we’re targeting. This is going to help with all our marketing activity.”
Visit STAA.
Charlie Stanley and Jen Kruger, Leeds Wood Recycling
“Knowing who our ideal customer is will be at the core of everything we do”
See what Leeds Wood Recycling is up to.
Hi, I'm Ned Wells.
I help purpose-led organisations, B Corps, and charities to build capacity and drive social and environmental change. Often, this means supporting and mentoring client teams, helping them to think strategically and deliver at pace.