Marketing mentor for purpose-driven teams.
Helping you build a more effective, more confident marketing team
I enable leaders with marketing and comms teams to…
Go from this:
- You’re in a complex space with multiple audiences, and not sure how or where to focus
- Marketing decisions are made without the clarity to fully understand the risks or trade-offs
- You’re investing in marketing or comms, but you can’t see which activities are driving results
- You’ve built a website, but not much is happening
- Your team is busy with content and campaigns, but it isn’t delivering sufficiently against your business plan
To this:
- Your team knows where to focus and they’re producing results tied to business objectives
- They feel confident, energised, and supported
- They’re working to a plan
- You’re crystal clear about your ideal target customer and how to engage with them
- Marketing decisions are backed by data. You know what’s working, what isn’t, and where your results are coming from
What I offer
- Director-level guidance and planning to prioritise and maintain pace
- Practical support on live work, with 1:1 and small-group sessions to build skills, confidence, and results
- Clear focus on what matters most, so effort goes where it’ll have impact
- Battle-tested frameworks, tools, processes and templates
- Clear reporting that ties marketing decisions to business objectives
- UK-wide remote support, in-person in the Oxford area
Why work with me?
- 25+ years’ experience leading and supporting marketing teams
- Commercial mindset, shaped by working with commercial and not-for-profit organisations at local, national and international level
- Experience across strategy, technical delivery, systems and processes
- A calm, structured approach that helps teams develop and deliver with confidence
- A strong blend of strategic insight and hands-on support, delivered in clear, plain English
Resources
Client interviews: strategic marketing support
I asked some of my social enterprise clients about our work together. What had they found most useful?
Client interviews: buyer personas
What did three social enterprise leaders think about our work on their 'buyer personas'?
The Impact Files podcast
To hear our conversations with leaders balancing purpose and profit, click here.
Notable organisations I've worked with:
Commercial
- Essentra
- Fujitsu
- Oxford Instruments
- Standard Chartered Bank
- Philips
- Sony
- Smith and Nephew
- TGI Friday
- Wirth Research
As well as lots of start ups, small and medium-sized businesses.
Charity and not for profit
- CPRE
- Crisis
- Diabetes UK
- Girls Not Brides
- Groundwork UK
- Health Foundation
- Marie Stopes
- Plan International
- Queen Elizabeth Foundation
- Royal Academy of Dance
- The Elders
- Sue Ryder
As well as lots of micro, small and medium-sized charities.
Membership and public sector
- Chartered Management Institute
- Chartered Institute of Marketing
- UK Hospitality
- Chartered Institute of Personnel and Development (CIPD)
- Institute of Directors
- Metropolitan Police
- Middlesex Learning Partnership
- Ministry of Defence
- Oxford University
- Oxford Brookes University
- UNISON
And some smaller membership organisations too!