Capacity building for purpose-led businesses and charities.
Are you a purpose-led business leader looking to build revenue and surplus? Or a charity leader looking to diversify your income and reach new audiences?
Build your own strategic marketing plan
Building effective marketing strategies
Helping you to extend the reach and scale of your commercial services
- generate more earned income through proven marketing strategies and practical marketing plans
- build new partnerships, support more beneficiaries and generate unrestricted funds to support your charitable purpose
Sourcing your ideal web agency
Helping you to identify and appoint a web development partner who:
- understands your organisation
- works well with your staff
- joyfully delivers what your charity needs for its immediate goals and long-term mission
Sorting out your digital systems
Helping you identify what you need for joined-up and efficient working across the organisation:
- the right systems, like CRM and volunteer management, to better serve your beneficiaries, clients, volunteers and partnerships
- stop relying on dodgy spreadsheets and different sources of information
Proud to have worked with:
Hi, I'm Ned Wells.
I help purpose-led organisations and charities to build capacity and generate earned income through better marketing strategies and business systems. Often, this means supporting and coaching client teams, helping them to think strategically and deliver at pace.
"Ned's brought some great strategic thinking to our digital marketing work, helping us to pinpoint where we might have most impact and designing the tools and resources we need to get ourselves noticed."
Graham Duxbury, Chief Executive Officer, Groundwork UK
"Ned’s support has been crucial to our successful journey as a relatively new business over the past few years – alongside providing additional capacity; extensive skills and knowledge in areas such as marketing and communications, he also brings emotional intelligence and a shared set of values to the table – things which are equally important to us."
Mike Ormerod, Head of Central Services, BDSIP Ltd.
"I can’t recommend Ned highly enough and have thoroughly enjoyed working with him. He’s guided us through a complex marketing strategy and plan, providing sound advice and working diligently to ensure Groundwork secures the best possible outcome."
Garry Campbell, Head of Policy & Communications, Groundwork UK
Ned helped us to accurately shape our website brief, take it to market, and managed the process to successful conclusion. His ability to do this so effectively is underpinned by his style which is authoritative, highly collaborative, and outcome orientated.
Ben Spinks, Chief Executive Officer, BDSIP
"Ned provided us with the opportunity to think outside of our day jobs - bringing together people from across different businesses within our network.
He helped us to create a business strategy which really challenges us to consider how we're going to grow our programme, setting aspirational growth targets and how to get past the barriers preventing us currently.
I'd highly recommend working with Ned - he's been a positive force for change in our organisation."
Emily Thompson, Fuel Poverty & Climate Change Director, Groundwork in the North