Capacity building for purpose-led organisations.
Are you a purpose-led business leader starting the next stage of responsible growth? Or a charity leader looking to diversify your income and reach new audiences?
Build your strategic marketing plan
Your strategic marketing partner
Supporting your organisation’s next stage of responsible growth by:
- delivering strategic marketing plans that the board will sign off
- supporting the team to stay accountable, feel fulfilled, and delivering at pace
Your technology procurement expert
Helping you to identify and appoint technology partners who:
- understand your mission
- work well with your team
- promptly, gracefully and professionally deliver what your organisation needs for its immediate goals and long-term mission
Your digital transformation consultant
Helping you to identify and implement what you need for joined-up and efficient working across the organisation:
- the right systems, like CRM and volunteer management, to better serve your beneficiaries, clients, volunteers and partners
- stop relying on dodgy spreadsheets and different sources of information
Proud to have worked with:
Hi, I'm Ned Wells.
I help purpose-led organisations and charities to build capacity and generate earned income through better marketing strategies and business systems. Often, this means supporting and coaching client teams, helping them to think strategically and deliver at pace.
"I can’t recommend Ned highly enough and have thoroughly enjoyed working with him. He’s guided us through a complex marketing strategy and plan, providing sound advice and working diligently to ensure Groundwork secures the best possible outcome."
Garry Campbell, Head of Policy & Communications, Groundwork UK
"Ned's strategic marketing expertise was instrumental in helping us expand Impact Pumps' pay-as-you-go SolarPlex system to a wider audience.
His strategic insights and hands-on support strengthened our marketing approach and helped generate impressive early results."
Mark Bryant, Chief Executive Officer, Impact Pumps
"Ned’s support has been crucial to our successful journey as a relatively new business over the past few years – alongside providing additional capacity; extensive skills and knowledge in areas such as marketing and communications, he also brings emotional intelligence and a shared set of values to the table – things which are equally important to us."
Mike Ormerod, Head of Central Services, BDSIP Ltd.
"Ned's brought some great strategic thinking to our digital marketing work, helping us to pinpoint where we might have most impact and designing the tools and resources we need to get ourselves noticed."
Graham Duxbury, Chief Executive Officer, Groundwork UK
Ned helped us to accurately shape our website brief, take it to market, and managed the process to successful conclusion. His ability to do this so effectively is underpinned by his style which is authoritative, highly collaborative, and outcome orientated.
Ben Spinks, Chief Executive Officer, BDSIP
"Brilliant presentation, Ned. It was the most informative and advanced ‘learning in a nutshell' webinar I’ve attended since completing my law and business studies eight years ago."
Waltraud (Val) Pospischil, Vice Chair, Arkbound Foundation
"A really excellent review of what is needed to develop and deliver a successful marketing strategy."
David Waller, Board Member, Pump Aid
"Ned provided us with the opportunity to think outside of our day jobs - bringing together people from across different businesses within our network.
He helped us to create a business strategy which really challenges us to consider how we're going to grow our programme, setting aspirational growth targets and how to get past the barriers preventing us currently.
I'd highly recommend working with Ned - he's been a positive force for change in our organisation."
Emily Thompson, Fuel Poverty & Climate Change Director, Groundwork in the North