About Ned.
I work with purpose-led organisations to deliver near-term commercial results while building long-term wellbeing for people and planet. I bring practical marketing leadership, a calm structured approach, and genuine care for what you’re trying to achieve.
Hi, I’m Ned Wells, purpose-led marketing director and host of The Impact Files podcast.
As a fractional leader I take responsibility for direction, decisions and outcomes, bringing structure, pace and accountability to your marketing function.
Alongside this, I support organisations as a marketing mentor, and on digital marketing procurement and digital transformation, giving independent advice that protects budgets and avoids expensive mistakes.
I particularly love working with organisations concerned with education, equality, nature and the environment. And I do my best work when I really care about the impact my clients are making.
My background includes 30-odd years of varied business experience, starting as a manufacturing engineer, then a management consultant with PwC and head of strategy at a fast-growing web development agency. In the early 2000s I started a marketing business, learning SEO and other sorts of digital wizardry along the way. I merged the business and grew it successfully, working with hundreds of organisations to achieve their marketing objectives – but it was the purpose-led organisations I loved working with most. In 2018 I sold my stake in the business to focus my commercial expertise on purpose-led businesses and charities.
On the podcast, I bring thoughtful questions, an energetic, empathetic style, and genuine interest in people’s stories – putting guests at ease and giving listeners something genuinely useful to take away.
If you’re wondering how to get more from your marketing, I’d be happy to talk it through with you. You’ll find my contact details here.
"Brilliant presentation, Ned. It was the most informative and advanced ‘learning in a nutshell' webinar I’ve attended since completing my studies eight years ago."
Waltraud (Val) Pospischil, Vice Chair, Arkbound Foundation
"A really excellent review of what is needed to develop and deliver a successful marketing strategy."
David Waller, Board Member, Pump Aid
"If your organisation is looking to grow through values-led marketing, I highly recommend you join Ned’s workshop. He shows the ‘how’ as well as the ‘what’ you need to make it happen."
Yuval Ackerman, CEO, Ethical Emails
"Our session with Ned was really valuable in helping us clarify who RTCT’s various audiences are, and how we can best engage them. We’ll be putting the findings into practice as part of forthcoming engagement activities."
David Fraser, CEO, River Thame Conservation Trust
And when I’m not in the office?
- Father, son, husband, brother, hot-26 yoga fanatic, fly fisherman, scuba diver (PADI Advanced), reasonable cook, emergency foster carer. Learning to draw (Instagram), sing in Welsh and do a handstand (not at the same time, obvs)
- Trustee for a primary education charity in Oxfordshire and for a grant-making foundation in London
- Business start-up mentor for ex-offenders and people experiencing long-term unemployment
- Campaigning for sewage-free river Thames. Core member of the team that achieved this, collaborated with Thames Water on a system that turned into this, and recently organised a debate and a river festival.
