THOUGHTS
Three surprising differences between charity and commercial marketing
When Melissa Fretwell asked me to write an article for White Camino (whitecamino.com/en/blog) comparing marketing for charities with marketing for businesses, I thought it would be quite straightforward. But the further I got into it the more nuanced my points became and the more exceptions I found. Read more
Mastering your charity’s marketing: Five top tips
Good marketing is critical to the success of any charity. But when it comes to developing (or polishing up) your marketing plan, there’s an almost endless list of things to consider. And knowing where to start isn’t easy, especially if you have limited in-house expertise or a small team juggling a million-and-one other things. This article first appeared on Charity Intelligence www.charityintelligence.co.uk Read more
Four lessons from supporting five social enterprises – simultaneously
As my work supporting five social enterprises to become more adept at marketing and business development comes to an end, I’ve been reflecting on what I’ve learnt. Read more
Growth For Good with Stuart Dawks, CEO of PECT
I was particularly interested to chat with Stuart Dawks CEO of PECT, because like me, he comes from a commercial background. Read more
Growth For Good with Adam Bastock, Founder of Small 99
Meet Adam Bastock, founder of the carbon reduction platform Small99, and legendary networking forum 'People Planet Pint'. Read more
Five things I’ve learnt from running a webinar series
Earlier this year I decided to put on a series of webinars based on the marketing strategy framework for social enterprises. How hard could that be? Read more
Growth For Good with John Shaw, Founder of Chiltern Rangers
I loved chatting with John Shaw, founder of Chiltern Rangers. Find out how his social enterprise business model works in this episode of my #GrowthForGood interviews. Read more
Foregoing the fundraising: How can charities harness the power of marketing to increase their unrestricted revenue?
As funding is squeezed ever tighter and charitable giving is under increasing pressure, Marketing Director, Ned Wells, examines how and why trading charities should build a solid marketing strategy to increase their revenue and unleash their potential to do good. This article first appeared on Charity Intelligence www.charityintelligence.co.uk Read more
Growth For Good with Catherine Eadie, MHScot Workplace Wellbeing
Meet Catherine Eadie, Founding Director of MHScot Workplace Wellbeing CIC Read more
Growth For Good with Andy Gullick, RIFT Social Enterprise
In this episode of Growth For Good, I chat with Andy Gullick, founder of RIFT Social Enterprise Read more
Growth For Good, with Dan Sherrard-Smith of Mother Tree
In the first of my discussions about social enterprise business models, I chat with Dan Sherrard-Smith, CEO and founder of MotherTree. Read more
Social enterprise business models – how does yours work?
I’m getting increasingly irked that so many organisations doing socially or environmentally-positive work have to ask for donations to ... Read more