About Ned Wells.
I help social and environmental impact organisations to grow. I do this through a distinctive combination of strategic nous, business experience, and technical marketing expertise.
Ned who?
Hi, I’m Ned Wells. I come with 30-ish years of varied business experience, starting as a manufacturing engineer, a management consultant with PwC and then as head of strategy at a fast-growing web development agency.
In the early 2000’s I started a marketing business, learning SEO and other sorts of digital wizardry along the way. I merged the business and grew it successfully, helping hundreds of organisations to achieve their marketing objectives.
But it was the charities and membership organisations that I loved working with most. People who are passionate about causes that matter. I do my best work when I really care about the impact my clients are making.
A few years ago I sold my stake in the business. I wanted to focus my commercial expertise on helping purpose-led businesses and charities to grow sustainably.
And that’s what I do every day now. Well, most days – see below. I particularly love supporting organisations concerned with education, the criminal justice system, nature and the environment.
By working with several organisations at once, I deliver 80% of the value of a full-time marketing director at 20% of the cost, and in 10% of the time. I do this by focusing on high-value activities like increasing revenue, reducing costs, and managing risk, and by avoiding unnecessary meetings and corporate politics.
Initially, I’ll put about one day per week into understanding your organisation and creating immediate impact. Over time, this scales back to 1-3 days per month. My flexible, cost-effective approach ensures strategic clarity, sustainable growth, and trusted, long-term partnerships. With 30+ years of expertise and insights from many sectors and organisations, I offer a precise, results-driven approach that delivers significant value without the overhead of a full-time hire.
"Brilliant presentation, Ned. It was the most informative and advanced ‘learning in a nutshell' webinar I’ve attended since completing my law and business studies eight years ago."
Waltraud (Val) Pospischil, Vice Chair, Arkbound Foundation
"A really excellent review of what is needed to develop and deliver a successful marketing strategy."
David Waller, Board Member, Pump Aid
"If your organisation is looking to grow through values-led marketing, I highly recommend you join Ned’s workshop. He shows the ‘how’ as well as the ‘what’ you need to make it happen."
Yuval Ackerman, CEO, Ethical Emails
"Our session with Ned was really valuable in helping us clarify who RTCT’s various audiences are, and how we can best engage them. We’ll be putting the findings into practice as part of forthcoming engagement activities."
David Fraser, CEO, River Thame Conservation Trust
And when I’m not in the office?
- Father, son, husband, brother, hot-26 yoga fanatic, fly fisherman, scuba diver (PADI Advanced), reasonable cook, emergency foster carer. Learning to draw (Instagram), sing in Welsh and do a handstand (not at the same time, obvs)
- Trustee for a primary education charity in Oxfordshire and for a grant-making foundation in London
- Business start-up mentor for ex-offenders and people experiencing long-term unemployment
- Campaigning for sewage-free river Thames. Core member of the team that got this, collaborated with Thames Water on a system that turned into this, organised a debate in April and a river festival in May 2024.