Fractional Marketing Director for purpose-driven organisations.
Accountability for better marketing outcomes, without the cost of a full-time hire.
I enable marketing and comms teams to…
Go from this:
- Marketing activity isn’t clearly aligned to business priorities
- There’s no single senior person accountable for delivery
- Decisions are slowed down by lack of experience and confidence
- There’s limited visibility of what’s working, what isn’t, and why
- The board sees marketing as a cost, not an investment
To this:
- Clear marketing direction aligned to business priorities
- A senior owner accountable for strategy, decisions and outcomes
- A focused plan the team can execute with confidence
- Faster, better decision-making supported by evidence and experience
- Board reporting that shows the value marketing creates, not just the activity
What I offer
- Part-time, director-level ownership of your marketing function
- Clear marketing direction aligned to business goals
- Clear recommendations on where to invest more, redirect or pull back
- A focused strategy the team can realistically deliver
- Leadership for your marketing team
- Regular planning, review and prioritisation
- Oversight of execution and performance
- Technical, creative and process expertise
Why work with me?
- Experienced marketing leadership without the commitment of a full-time hire
- I take responsibility for direction, decision making and follow-through
- I bring structure, pace and accountability to marketing delivery
- Board reporting that shows what marketing is returning against your business plan
Notable organisations I've worked with:
Commercial
- Essentra
- Fujitsu
- Oxford Instruments
- Standard Chartered Bank
- Philips
- Sony
- Smith and Nephew
- TGI Friday
- Wirth Research
As well as lots of start ups, small and medium-sized businesses.
Charity and not for profit
- CPRE
- Crisis
- Diabetes UK
- Girls Not Brides
- Groundwork UK
- Health Foundation
- Marie Stopes
- Plan International
- Queen Elizabeth Foundation
- Royal Academy of Dance
- The Elders
- Sue Ryder
As well as lots of micro, small and medium-sized charities.
Membership and public sector
- Chartered Management Institute
- Chartered Institute of Marketing
- UK Hospitality
- Chartered Institute of Personnel and Development (CIPD)
- Institute of Directors
- Metropolitan Police
- Middlesex Learning Partnership
- Ministry of Defence
- Oxford University
- Oxford Brookes University
- UNISON
And some smaller membership organisations too!
"Ned's brought some great strategic thinking to our digital marketing work, helping us to pinpoint where we might have most impact and designing the tools and resources we need to get ourselves noticed."
"Ned’s support has been crucial to our successful journey as a relatively new business over the past few years – alongside providing additional capacity; extensive skills and knowledge in areas such as marketing and communications, he also brings emotional intelligence and a shared set of values to the table – things which are equally important to us."
"I can’t recommend Ned highly enough and have thoroughly enjoyed working with him. He’s guided us through a complex marketing strategy and plan, providing sound advice and working diligently to ensure Groundwork secures the best possible outcome."
"Ned's strategic marketing expertise was instrumental in helping us expand Impact Pumps' pay-as-you-go SolarPlex system to a wider audience.
"Thank you for all your input and the clarity you have brought to shaping a strong, coherent marketing plan for Jumaya Progressive International Ltd.’s upcoming proposals around Promenading in Paradise.
"Ned provided us with the opportunity to think outside of our day jobs - bringing together people from across different businesses within our network.