Blog
Three brilliant ways to create a buyer persona
Building a persona helps you turn your thinking towards what your customers want to buy, and away from what you’d like to sell them. They're the single most important element of a successful commercial strategy. Here are three ways to build your own. Read more
Book review: The Art of Enough, by Becky Hall
I was surprised when Tom Greenwood at Wholegrain Digital asked me to review this book, because I’d not actually read it. Let me explain. Read more