Digital transformation consultant.
Supporting purpose-led organisations to evolve their digital and operational foundations with confidence.
I enable leaders whose systems and processes are no longer aligned with their strategy to…
Go from this:
- Systems that have evolved piecemeal over years
- A CRM that’s live but not fully embedded
- A website that’s under performing
- Manual workarounds and duplicated effort
- Data you don’t quite trust
- A small stretched team
- A limited budget you can’t afford to waste
To this:
Clear priorities. Confident decisions. Forward momentum
- A shared understanding of how your systems, processes and data fit together
- Leadership alignment on what needs to change
- A realistic, phased plan that matches your strategy and capacity
- Investment sequenced properly, avoiding waste and rework
- Stronger foundations for campaigning, fundraising, membership or service delivery
- A team that understands how the organsation works, and why
- Measured, proportionate progress rather than reactive fixes
What I offer
- Structured, organisation-wide diagnostics
- A clear picture of how your systems, data, processes and reporting fit together
- Honest challenge where assumptions need testing
- Alignment between your strategy and how your organisation actually operates
- Prioritised, phased roadmaps for small, stretched teams
- Clear sequencing to avoid waste, rework and expensive missteps
- Identification of actions that can begin immediately
- Procurement-ready thinking where investment is required
- Plain English communications for non-technical stakeholders
- Ongoing independent guidance where continued support is needed
Why work with me?
- Strategic leadership experience — not just technical expertise
- Deep understanding of purpose-led organisations with limited capacity
- Independent advice, with no bias towards particular suppliers or platforms
- Comfortable operating at board level and alongside operational teams
- Ability to translate between strategy, systems and day-to-day delivery
- Focus on proportionate change your organisation can sustain
- Proven experience leading CRM, website and systems transformation in charities and membership bodies
- Structured procurement oversight to protect budget and reduce risk
- Ongoing involvement to ensure plans turn into progress
Which organisations have I helped?
I helped them create processes to find companies with employees who wanted to volunteer, to find charities that were looking for volunteers, and to match them up.
We set up a system that includes Capsule CRM connected to an enquiry form on the website and Active Campaign for email marketing.
Today I provide ongoing support and coaching, helping key members of staff to be organised, polish their processes, think commercially, and get more done.
I helped them define what they needed and then did a detailed review of the commercial systems that could do what they wanted.
They chose Capsule CRM. I then helped them identify a technical partner to support the implementation, for which I’m currently providing project management top-cover.
"Ned’s recent work on our website and CRM system has helped provide a strong base from which we can start to implement our new strategic plan and achieve our business growth targets."
Mike Ormerod, Head of Central Services, BDSIP Ltd.
"Aspire engaged with Ned to help ensure our 'Team Oxford' project was able to engage with its audiences via digital platforms. His contribution has been exceptional"
Paul Roberts, Chief Executive Officer, Aspire
"Everyone needs a Ned Wells! His support has been absolutely invaluable; his knowledge and skills in digital media, communications and CRM systems have helped us shape and form solid foundations for a project that began with very little in place."
Hannah Mackie, Volunteering and EDI Manager, Aspire Oxfordshire