Fractional Marketing Director for purpose-driven organisations.

Accountability for better marketing outcomes, without the cost of a full-time hire.

I enable marketing and comms teams to…

Go from this:

  • Marketing activity isn’t clearly aligned to business priorities
  • There’s no single senior owner accountable for delivery
  • Decisions are slowed down by lack of experience and confidence
  • Limited visibility of what’s working, what isn’t, and why
  • Marketing performance is difficult to explain at board level

To this:

  • Clear marketing direction aligned to business priorities
  • A senior owner accountable for strategy, decisions and outcomes
  • A focused plan the team can execute with confidence
  • Faster, better decision-making supported by evidence and experience
  • Credible evidence of progress that stands up to board-level scrutiny

What I offer

  • Part-time, director-level ownership of your marketing function
  • Clear marketing direction aligned to business goals
  • A focused strategy the team can realistically deliver
  • Leadership for your marketing team
  • Regular planning, review and prioritisation
  • Oversight of execution and performance
  • Technical, creative and process expertise

Why work with me?

  • Experienced marketing leadership without the commitment of a full-time hire
  • I take responsibility for direction, decision making and follow-through
  • I bring structure, pace and accountability to marketing delivery
  • Board-level reporting that shows marketing progress against business strategy

"Ned's brought some great strategic thinking to our digital marketing work, helping us to pinpoint where we might have most impact and designing the tools and resources we need to get ourselves noticed."

Graham Duxbury, Chief Executive Officer, Groundwork UK

"Ned’s support has been crucial to our successful journey as a relatively new business over the past few years – alongside providing additional capacity; extensive skills and knowledge in areas such as marketing and communications, he also brings emotional intelligence and a shared set of values to the table – things which are equally important to us."

Mike Ormerod, Head of Central Services, BDSIP Ltd.

"I can’t recommend Ned highly enough and have thoroughly enjoyed working with him. He’s guided us through a complex marketing strategy and plan, providing sound advice and working diligently to ensure Groundwork secures the best possible outcome."

Garry Campbell, Head of Policy & Communications, Groundwork UK

"Ned's strategic marketing expertise was instrumental in helping us expand Impact Pumps' pay-as-you-go SolarPlex system to a wider audience.

His strategic insights and hands-on support strengthened our marketing approach and helped generate impressive early results."

Mark Bryant, Chief Executive Officer, Impact Pumps

"Thank you for all your input and the clarity you have brought to shaping a strong, coherent marketing plan for Jomaya Progressive International Ltd.’s upcoming proposals around Promenading in Paradise.

Your strategic framing and sharp articulation have been especially helpful as I refine the narrative and positioning—particularly around how Jomaya presents the value to both cultural stakeholders and potential sponsors.

It has given real momentum to my thinking as I align the creative, diplomatic, and commercial dimensions of the project."

Courtenay Harewood - Director, Jumaya Progressive International

"Ned provided us with the opportunity to think outside of our day jobs - bringing together people from across different businesses within our network.

He helped us to create a business strategy which really challenges us to consider how we're going to grow our programme, setting aspirational growth targets and how to get past the barriers preventing us currently.

I'd highly recommend working with Ned - he's been a positive force for change in our organisation."

Emily Thompson, Fuel Poverty & Climate Change Director, Groundwork in the North

Notable organisations I've worked with over the years:

Commercial

  • Essentra
  • Fujitsu
  • Oxford Instruments
  • Standard Chartered Bank
  • Philips
  • Sony
  • Smith and Nephew
  • TGI Friday
  • Wirth Research

Charity and not for profit

  • CPRE
  • Crisis
  • Diabetes UK
  • Girls Not Brides
  • Groundwork UK
  • Health Foundation
  • Marie Stopes
  • Plan International
  • Queen Elizabeth Foundation
  • Royal Academy of Dance
  • The Elders
  • Sue Ryder

Membership and public sector

  • Chartered Management Institute
  • Chartered Institute of Marketing
  • UK Hospitality
  • Chartered Institute of Personnel and Development (CIPD)
  • Institute of Directors
  • Metropolitan Police
  • Middlesex Learning Partnership
  • Ministry of Defence
  • Oxford University
  • Oxford Brookes University
  • UNISON

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