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S2 E7, Dogs, sustainability and the power of professional standards, with Jay Light, Director, PACT Dogs.

S2 E7, Dogs, sustainability and the power of professional standards, with Jay Light, Director, PACT Dogs.

by Ned Wells | Apr 27, 2026

We explore how PACT sits within the wider animal welfare ecosystem, working alongside the Animal Behaviour and Training Council and helping shape standards across charities, trainers, behaviourists, and regulators. A big theme is the unexpected reach of dog trainers....
S1 E3, Designing corporate events with less waste and more impact, with Emma Wellstead, eventkind.

S1 E3, Designing corporate events with less waste and more impact, with Emma Wellstead, eventkind.

by Ned Wells | Jan 26, 2026

In this episode we discuss Emma’s personal journey, her philosophy of designing events around people, place and emotion, and her B Corp journey. We also explore a challenge many event professionals will recognise: that few people notice when events work well, which...
  • Why your marketing team can’t make its case to the board
  • Why your marketing needs a diagnosis, not a prescription
  • The hardest question to ask
  • Put down the newsletter, your marketing needs a revenue target.
  • Why sustainability is good for business, and how to sell it to your board.
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Cicada Consulting Ltd
46 Chester Street
Oxford, OX4 1SN

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+44 7813-894 341

Email

ned@cicadaconsult.co.uk

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