Marketing leadership for purpose-driven teams
The Impact Files: conversations with leaders balancing purpose and profit
Your fractional marketing director
Accountability for better commercial outcomes, without the cost of a full-time hire.
- Clear ownership of marketing priorities and decisions
- Tighter focus on activity that drives commercial results
- Stronger planning, pace, and accountability across the team
Your marketing mentor
Helping you build a more effective and confident marketing team.
- More effective and consistent execution without adding headcount
- More effective spend from clearer priorities and decisions
- Better use of existing budget, people, and agencies
Your technology procurement expert
Helping you to identify and appoint technology partners who:
- understand your mission
- work well with your team
- promptly, gracefully and professionally deliver what your organisation needs for immediate goals and long-term mission
Hi, I'm Ned Wells.
I help purpose-led businesses and not-for-profit organisations drive results and build capacity. Often, this means leading and mentoring marketing and comms teams, helping them to think strategically and deliver at pace.
"Ned's brought some great strategic thinking to our digital marketing work, helping us to pinpoint where we might have most impact and designing the tools and resources we need to get ourselves noticed."
Graham Duxbury, Chief Executive Officer, Groundwork UK
"Ned’s support has been crucial to our successful journey as a relatively new business over the past few years – alongside providing additional capacity; extensive skills and knowledge in areas such as marketing and communications, he also brings emotional intelligence and a shared set of values to the table – things which are equally important to us."
Mike Ormerod, Head of Central Services, BDSIP Ltd.
"I can’t recommend Ned highly enough and have thoroughly enjoyed working with him. He’s guided us through a complex marketing strategy and plan, providing sound advice and working diligently to ensure Groundwork secures the best possible outcome."
Garry Campbell, Head of Policy & Communications, Groundwork UK
"Ned's strategic marketing expertise was instrumental in helping us expand Impact Pumps' pay-as-you-go SolarPlex system to a wider audience.
His strategic insights and hands-on support strengthened our marketing approach and helped generate impressive early results."
Mark Bryant, Chief Executive Officer, Impact Pumps
"Thank you for all your input and the clarity you have brought to shaping a strong, coherent marketing plan for Jomaya Progressive International Ltd.’s upcoming proposals around Promenading in Paradise.
Your strategic framing and sharp articulation have been especially helpful as I refine the narrative and positioning—particularly around how Jomaya presents the value to both cultural stakeholders and potential sponsors.
It has given real momentum to my thinking as I align the creative, diplomatic, and commercial dimensions of the project."
Courtenay Harewood - Director, Jumaya Progressive International
"Ned provided us with the opportunity to think outside of our day jobs - bringing together people from across different businesses within our network.
He helped us to create a business strategy which really challenges us to consider how we're going to grow our programme, setting aspirational growth targets and how to get past the barriers preventing us currently.
I'd highly recommend working with Ned - he's been a positive force for change in our organisation."
Emily Thompson, Fuel Poverty & Climate Change Director, Groundwork in the North
Notable organisations I've worked with over the years:
Commercial
- Essentra
- Fujitsu
- Oxford Instruments
- Standard Chartered Bank
- Philips
- Sony
- Smith and Nephew
- TGI Friday
- Wirth Research
Charity and not for profit
- CPRE
- Crisis
- Diabetes UK
- Girls Not Brides
- Groundwork UK
- Health Foundation
- Marie Stopes
- Plan International
- Queen Elizabeth Foundation
- Royal Academy of Dance
- The Elders
- Sue Ryder
Membership and public sector
- Chartered Management Institute
- Chartered Institute of Marketing
- UK Hospitality
- Chartered Institute of Personnel and Development (CIPD)
- Institute of Directors
- Metropolitan Police
- Middlesex Learning Partnership
- Ministry of Defence
- Oxford University
- Oxford Brookes University
- UNISON