Your digital procurement expert.

Helping you appoint a web development partner or marketing agency that delivers the goods, understands your mission and your team loves to work with.

Picking a new web development or marketing partner is difficult. They can all look good, and they can all look the same.

So, how do you know who to trust, who’s going to give you value for money, and who you’re going to like working with?

It all starts with clarity of purpose. Why does your organisation need a website, and what do you want it to do? How’s it going to serve your prospective and current clients, your beneficiaries, volunteers and partnerships?

Marketing agencies tend to specialise in, or be stronger at, two or three disciplines, across things like search (paid, social, organic), usability and conversion, email and content, data and analytics. They are often more experienced in a one or two market verticals, and with one type of outcome (such as lead generation, e-commerce or fundraising). Being clear about what you need and what they’re best at can save a lot of time.

Acting as a trusted expert and impartial advisor, I help purpose-led businesses and charities to figure out what you need and how to find the right partner.

Learn how to select your perfect web development partner

Comprehensive four-stage process

Key points to include in your brief

Outline project plan

Which organisations have I helped?

Groundwork UK had recently launched a new WordPress website to serve the organisation’s Trusts and projects across England and Wales. Their relationship with the web agency had reached a crunch point and they wanted another supplier. Following my rigorous process, they appointed Wholegrain Digital.
Better Start Bradford had reached the end of the road with their website and their web agency. Trust had broken down. They knew they needed a new website and another agency but they didn’t want to end up in the same place. Working closely with me they appointed Studio Republic.

"Developing a new website can be a daunting prospect: how much is it likely to cost, how do you find a reputable developer, what does a good brief look like, how long will it take?

Ned helped us find answers to these (and many more) questions, and accompanied us throughout the development our new site from starting the brief to launch day.

It’s a joy working with Ned: he’s very organised, flexible in his approach, and his communication style is clear, measured, and never ‘techie’ or jargonistic. I highly recommend working with him."

Grainne Slavin, Senior Communications Officer, Better Start Bradford

"Ned has been instrumental in the success of appointing our new web agency. He guided the team and advised us, and kept the project on track. Ned has valuable experience and explains in plain-English how to get to our goal."

Grace Camp, Strategy and Business Development Manager, BDSIP

Photo of Michelle Thompson from Better Start Bradford"Ned has been so supportive to our small comms team in developing our new website, and with wider digital marketing activities. He has helped steer us through all the development work, adding insights and expertise that we could not do without, and asking questions we wouldn’t have thought of. It’s a real pleasure working with Ned and he has been key element to the success of our new website."

Michelle Thompson, Communications Manager, Better Start Bradford

Learn how to build your marketing strategy and plan