YOUR strategic marketing partner.

Supporting you to achieve sustainable growth with proven marketing processes, practical marketing plans and expert support for your team.

Drive your sustainable growth, with this road-tested strategic marketing approach:

1. Strategy and planning

Delivers a structured, results-focused and strategic marketing plan that:

  • provides clear direction and support for immediate goals and longer-term ambitions
  • draws on numerous successful engagements and has board-room credibility
  • is based on detailed insights into your organisation’s mission, current position, target buyers and objectives
  • provides clarity and direction for your technical marketing infrastructure

2. Technical setup

Delivers a tactical delivery plan based on in-depth technical insights.

It can include:

  • detailed objective setting
  • gaining stakeholder buy-in
  • baseline digital performance audits
  • setting up tools, processes, channels and platforms
  • content planning
  • training and hiring team members, appointing consultants and agencies

3. Delivering results

Delivers impactful marketing results through:

  • a precise, clear, actionable roadmap
  • guidance, coaching and support for your team, ensuring they deliver confidently and effectively
  • campaign performance monitoring to keep everything on track
  • regularly engaging with senior stakeholders, reporting on progress, getting up-to-date on challenges and opportunities to guide tactical course-correction

How we’ll work together

Initially, I’ll work intensively with you and your team to deliver the plans and create immediate impact.

Every time your team meets with me they’ll come away with ideas they can implement immediately. These often benefit areas other than just marketing. We’ll work at pace, agreeing tasks and staying accountable. I’m available between meetings by email and WhatsApp.

By working with several organisations at once, I deliver 80% of the value of a full-time marketing director at 20% of the cost, and 10% of the time. I do this by focusing on high-value activities and avoiding unnecessary meetings and corporate politics.

Over time, I’ll scale back to 1-3 days per month. The most effective rhythm is often:

  • Monthly board-level meetings to review last month’s stats, successes and learnings, and get up-to-date on changes in the business. We’ll agree the next month’s strategic priorities, operational tasks, responsibilities, and risks.
  • Weekly or fortnightly meetings with the team. This means consistent director-level marketing expertise, supporting them to:
    • Stay on task, and stay accountable
    • Get productive, and play to their strengths
    • Build velocity, and their own skills

Alongside this, I provide ongoing expert input and guidance for tasks such as:

  • choosing, setting up and using digital systems
  • data analysis, reporting and insights
  • setting up and using templates (such as marketing programme plans, and content calendars)
  • contributing to & reviewing presentations, policies and procedures
  • sourcing and managing technical partners

Contact me to get cracking

Case study

Groundwork, a federation of trusts operating across England and Wales, asked me to help build the national marketing strategy and plan for their Green Doctor service.

Green Doctor provides energy-saving advice and practical help for Housing Associations and Local Authorities. Many of Groundwork’s local trusts deliver Green Doctor but its national footprint was in its infancy.

The marketing strategy was to target managers in Groundwork’s existing network of housing associations and local authorities, inviting them to attend lunchtime thought-leadership webinars. There were two parts to the setup phase: 

  • Retiring Green Doctor content from 15-20 local trust websites and creating a new national Green Doctor area on Groundwork’s national website. This required diplomacy and internal communication, and took some months to complete. 
  • Planning the webinar series. This includes inviting Groundwork’s Green Doctor experts to speak, setting up and creating content for paid and organic social media ads and email marketing content.

The pilot delivered 25 high-quality new enquiries over an 8-month period.

"I can’t recommend Ned highly enough and have thoroughly enjoyed working with him. He’s guided us through a complex marketing strategy and plan, providing sound advice and working diligently to ensure Groundwork secures the best possible outcome."

Garry Campbell, Head of Policy & Communications, Groundwork UK

"Ned's strategic marketing expertise was instrumental in helping us expand Impact Pumps' pay-as-you-go SolarPlex system to a wider audience.

His strategic insights and hands-on support strengthened our marketing approach and helped generate impressive early results."

Mark Bryant, Chief Executive Officer, Impact Pumps

"Ned’s support has been crucial to our successful journey as a relatively new business over the past few years – alongside providing additional capacity; extensive skills and knowledge in areas such as marketing and communications, he also brings emotional intelligence and a shared set of values to the table – things which are equally important to us."

Mike Ormerod, Head of Central Services, BDSIP Ltd.

"Ned's brought some great strategic thinking to our digital marketing work, helping us to pinpoint where we might have most impact and designing the tools and resources we need to get ourselves noticed."

Graham Duxbury, Chief Executive Officer, Groundwork UK

"Ned provided us with the opportunity to think outside of our day jobs - bringing together people from across different businesses within our network.

He helped us to create a business strategy which really challenges us to consider how we're going to grow our programme, setting aspirational growth targets and how to get past the barriers preventing us currently.

I'd highly recommend working with Ned - he's been a positive force for change in our organisation."

Emily Thompson, Fuel Poverty & Climate Change Director, Groundwork in the North

Learn how to build your marketing strategy and plan