by Ned Wells | Aug 5, 2024 | Marketing strategy and planning
There’s an almost endless list of things for your charity to consider when developing or polishing up a strategic marketing plan. Here are five of the most important: 1. Who are your audiences? Everything in marketing and comms revolves around who you wish to engage...
by Jea Lopez | Mar 7, 2024 | Marketing strategy and planning
It’s been a brilliant experience. And I feel proud to have played a part in growing the impact these grass-roots organisations are making in locations across the country from Cornwall to Newcastle, and three stops in between. The project was commissioned through...
by Ned Wells | Nov 6, 2023 | Marketing strategy and planning
Earlier this year I decided to put on a series of webinars. I’d base it around the four-part marketing strategy framework I’ve developed for social enterprises (and charities that trade, and purposeful businesses). A lot of the content plus the overall...
by Ned Wells | Aug 4, 2023 | Marketing strategy and planning
It’s not a great time to be a charity. There it is. Not an easy thing to hear, but it’s probably not news to you either. The truth is that charities are living through an unprecedented fundraising crisis. More and more charities (roughly 600 year-on-year) are...
by Ned Wells | May 30, 2023 | Marketing strategy and planning
I’ve finally got cracking with my email marketing and thought I’d share some learnings. The back story is that I joined a coaching group for marketing agencies a few months ago. I needed someone to hold me accountable for getting my own marketing and website up...
by Ned Wells | May 8, 2023 | Articles, Marketing strategy and planning
First let’s be clear what this ‘buyer persona’ thing is because it goes by a few other names. A helpfully descriptive one is ‘ideal target customer’. You may also have heard them being called ‘customer personas’ and ‘ideal customer avatars’. Whatever you choose to...
