by Ned Wells | Jan 7, 2026 | Articles, Sustainable marketing
So what’s this ‘sustainable marketing’ all about then? Well, now I’ve finished the course, I feel better equipped to talk about that. I went into it not sure what to expect. After all, marketing in its purest form is about generating demand for...
by Ned Wells | Apr 23, 2025 | Sustainable marketing
The symptoms are easy to dismiss. A few missed deadlines, some patchy campaign results, some feedback that messages aren’t quite landing. But put them together and a pattern starts to emerge – one of inconsistency, confusion and a brand that’s starting to lose its...
by Ned Wells | Apr 17, 2025 | Articles, Sustainable marketing
More leads might look like progress, but if they’re the wrong fit they won’t convert. You get sales calls that go nowhere, interest fizzles out, and campaigns deliver numbers but not value. It’s not a volume problem – it’s a relevance problem. No clear audience =...
by Ned Wells | Apr 10, 2025 | Articles, Sustainable marketing
1. Built, not planned: systems not working together Over time, marketing teams collect tools, and it’s amazing how often these tools can’t talk to each other. Data lives in different places and tasks fall between the gaps. This isn’t just inefficient – it’s...
by Ned Wells | Apr 9, 2025 | Sustainable marketing
You don’t always know when you’ve missed out. There’s no polite rejection email, no second-stage interview. Just a tender that never made its way to you – because someone else looked like a safer pair of hands. That’s frustrating… you’ve got the intent, maybe...
by Ned Wells | Apr 7, 2025 | Articles, Sustainable marketing
It’s the start of the month and management reports are just in. Marketing’s been busy! Website traffic’s up, email open rates are healthy, and social media engagement is looking good. But sales enquiries are thin on the ground. The CFO raises a quizzical eyebrow. It’s...
