Marketing mentor for purpose-driven teams.

Helping you build a more effective, more confident marketing team

I enable leaders with marketing and comms teams to…

Go from this:

  • You’re in a complex space with multiple audiences, and not sure how or where to focus
  • Marketing decisions are made without the clarity to fully understand the risks or trade-offs
  • You’re investing in marketing or comms, but you can’t see which activities are driving results
  • You’ve built a website, but not much is happening
  • Your team is working away on content and campaigns, but they’re not delivering much

To this:

  • Your team knows where to focus and they’re producing results tied to business objectives
  • They feel confident, energised, and supported
  • They’re working to a plan
  • You’re crystal clear about your ideal target customer and how to engage with them
  • Marketing decisions are backed by data. You know what’s working, what isn’t, and where your results are coming from

What I offer

  • Director-level guidance and planning to prioritise and maintain pace
  • Practical support on live work, with 1:1 and small-group sessions to build skills, confidence, and judgement
  • Clear focus on what matters most, so effort goes where it will have impact
  • Battle-tested frameworks, tools, processes and templates
  • Clear reporting that ties marketing decisions to business objectives
  • UK-wide remote support, in-person in the Oxford area  

Why work with me?

  • 25+ years’ experience leading and supporting marketing teams
  • Commercial mindset, shaped by working with commercial and not-for-profit organisations at local, national and international level
  • Experience across strategy, technical delivery, systems and processes
  • A calm, structured approach that helps teams develop and deliver with confidence
  • A strong blend of strategic insight and hands-on support, delivered in clear, plain English

Resources

Client interviews: strategic marketing support

I recently asked some of my social enterprise clients about our work together. What had they found most useful?

Read more

Client interviews: buyer personas

What did three social enterprise leaders think about our work on their 'buyer personas'? 

Read more

Notable organisations I've worked with over the years:

Commercial

  • Essentra
  • Fujitsu
  • Oxford Instruments
  • Standard Chartered Bank
  • Philips
  • Sony
  • Smith and Nephew
  • TGI Friday
  • Wirth Research

Charity and not for profit

  • CPRE
  • Crisis
  • Diabetes UK
  • Girls Not Brides
  • Groundwork UK
  • Health Foundation
  • Marie Stopes
  • Plan International
  • Queen Elizabeth Foundation
  • Royal Academy of Dance
  • The Elders
  • Sue Ryder

Membership and public sector

  • Chartered Management Institute
  • Chartered Institute of Marketing
  • UK Hospitality
  • Chartered Institute of Personnel and Development (CIPD)
  • Institute of Directors
  • Metropolitan Police
  • Middlesex Learning Partnership
  • Ministry of Defence
  • Oxford University
  • Oxford Brookes University
  • UNISON

Book a call to discuss your needs

Get in touch