Welcome to The Impact Files Podcast.

Conversations with leaders balancing purpose and profit.

Each episode of The Impact Files explores the personal stories and leadership challenges behind meeting a business’s near-term financial needs, while creating lasting wellbeing for people and planet.

Our objective is to provide insight and encouragement for business leaders on a purpose-led journey, showing how financial performance can be aligned with long-term sustainability.

Hosted by Ned Wells alongside a sustainability expert co-host, each episode features one guest: an experienced decision-maker in either a ‘green brand’ – founded as purpose-led – or an ‘amber brand’ – not founded as purposeful but now on the journey.

Season One co-host: Ally Dunnett – read about her below

Season Two co-host: Ruth Davis – read about her below

Our target audience is CEOs and senior decision makers of established, mid-sized, green or amber brands.

The Impact files - conversatins with leaders balancing purpose and profit

Experienced marketing consultant, 

Ned Wells, The Impact Files Podcast
Ally Dunnett

Words about Ally

Words about Ruth

Ruth Davis, Oxygen Creative