THOUGHTS
Foregoing the fundraising: How can charities harness the power of marketing to increase their unrestricted revenue?
As funding is squeezed ever tighter and charitable giving is under increasing pressure, Marketing Director, Ned Wells, examines how and why trading charities should build a solid marketing strategy to increase their revenue and unleash their potential to do good. This article first appeared on Charity Intelligence www.charityintelligence.co.uk Read more
Growth For Good with Catherine Eadie, MHScot Workplace Wellbeing
Meet Catherine Eadie, Founding Director of MHScot Workplace Wellbeing CIC Read more
Growth For Good with Andy Gullick, RIFT Social Enterprise
In this episode of Growth For Good, I chat with Andy Gullick, founder of RIFT Social Enterprise Read more
Growth For Good, with Dan Sherrard-Smith of Mother Tree
In the first of my discussions about social enterprise business models, I chat with Dan Sherrard-Smith, CEO and founder of MotherTree. Read more
Social enterprise business models – how does yours work?
I’m getting increasingly irked that so many organisations doing socially or environmentally-positive work have to ask for donations to ... Read more
I asked ChatGPT to come up with some content ideas. Here’s what happened
ChatGPT is good for generating content ideas, but be specific about what you want. Read more
Three things I’ve just learnt about email marketing
I've finally got cracking with my own email marketing; here are three things I’ve learnt. Read more
Three brilliant ways to create a buyer persona
Building a persona helps you turn your thinking towards what your customers want to buy, and away from what you’d like to sell them. They're the single most important element of a successful commercial strategy. Here are three ways to build your own. Read more
Book review: The Art of Enough, by Becky Hall
I was surprised when Tom Greenwood at Wholegrain Digital asked me to review this book, because I’d not actually read it. Let me explain. Read more