THOUGHTS
I asked ChatGPT to come up with some content ideas. Here’s what happened
ChatGPT is good for generating content ideas, but be specific about what you want. Read more
Three things I’ve just learnt about email marketing
I've finally got cracking with my own email marketing; here are three things I’ve learnt. Read more
Three brilliant ways to create a buyer persona
Building a persona helps you turn your thinking towards what your customers want to buy, and away from what you’d like to sell them. They're the single most important element of a successful commercial strategy. Here are three ways to build your own. Read more
Book review: The Art of Enough, by Becky Hall
I was surprised when Tom Greenwood at Wholegrain Digital asked me to review this book, because I’d not actually read it. Let me explain. Read more